Be a successful marketer in any business! Studying Marketing Management at Stamford will enable you to master marketing strategies, data interpretation and integrated marketing communication planning. You will be job-ready in the highly in-demand marketing field.
Dual Degree Option
• BBA – Marketing
• BBA – Marketing
Stamford has a collaboration with the Lubin School of Business at Pace University, New York. Students who opt for the international pathway option will study their first two years at Stamford and complete the rest of the program at the Lubin School of Business at Pace University. Students will receive two degrees on graduation. At the Lubin School of Business at Pace University, students can choose to study BBA with a concentration in either Global Marketing Management or Advertising and Integrated Marketing Communication.
Students studying at Pace can work on-campus during their course of studies and also opt for an internship after they finish their studies. They may also choose to work full-time for 1 year under the Optional Practical Training (OPT) program. Students may receive a scholarship if they fulfill all requirements.
- Digital Marketing Management Minor
Digital Marketing is the “must-have-knowledge” of all successful businesses today. This minor will prepare students to use high-level strategy and best practices to maximize online marketing, engagement and customer conversion. Students will have the opportunity to participate in special workshops to earn marketing certificates like Google AdWords and Analytics.
- Retail Management Minor
Retail is making huge waves all over the world. This minor will prepare students for big retailers like Central group, Mall group, Tesco Lotus and many more. Stamford also has co-branding and collaborates with L’Oréal in developing appropriate industry related academic activities relevant to the students’ academic program. This allows students to get hands-on experience of real world situations and graduate ‘work ready’ with the knowledge and skill-sets desired by employers. Students will also get a certificate of recognition from L’Oréal and opportunities for internship and placement at L’Oréal Thailand or in the student’s home country.
- Strategic Marketing Management Minor
An exciting blend of courses in this minor will prepare the students for success in the fast changing world of business and to be able to apply strategy and innovation in the marketing and business decision making.
You will learn and develop expertise in:
- Interpersonal and Communication Skills
- Commercial Awareness
- Critical Thinking
- Teamwork and Leadership
- Data Gathering and Analysis
- Emotion Analysis
- Information Technology
You will be able to master:
- Global Marketing Strategies
- Digital Marketing Strategies
- Integrated Marketing Communication Plans
- Analyzing Customer Needs and Market Trends
- Data Interpretation
- Problem Solving
- Decision Making
- Multiple Project Management
- Holistic Approach
- Persuasion and Negotiation
- Brand Management
- Market & Business Development
- Marketing / Branding Consultancy
- Sales and Marketing
- Market Research Analysis
- Public Relations