Stamford Executive Education Series “Digital Marketing Management” DMM Batch #7
A new line of short courses with a focus on developing learners with key digital marketing specialties. Digital Marketing Management consist of two options – Thai language and English language classes. Learners will experience the interactive learning, and develop, both overview and deep-diving, digital marketing skills along all modules.
Week 1
- Overview of essential Digital Media Channels: Part 1 (Video and Social Channels)
- Overview of essential Digital Media Channels: Part 2 (Messenger, Display Content and Search channels)
- The Evolution of Display Advertising and Ad Technology
- Online Campaign Planning for Digital Media (Planning Process)
- Social Media Management
- Online Influencer marketing
- Facebook: Learning the essentials of Media Trading on Facebook Business Manager
- Google Search Deep Dive
- YouTube and Video Advertising Deep Dive
- Line Advertising Deep dive
- Building a Customer Relationship Management Strategy in the Digital World
- Developing Effective Customer Journeys that drive Ecommerce Results
- Google Analytics – Mastering the essentials of Google analytics
- Digital Transformation in the age of the Individual Revolution
- Final Exam
- Group Project Presentation
Why Stamford DMM:
- This course provides you with opportunities to connect with instructors, gurus and classmates from different industries!
- Student can choose between Thai and English classes.
- Credits can be transferred to Stamford MBA (4 credits) if students complete the 8-week course and pass the Challenge Exam after the course completion.
- Interactive and workshop learning style
Instructors and Guest Speakers
Russell Conrad
Head Instructor
• Pioneered Digital Marketing in Thailand, setting up one of the first digital agencies in 2004
• Grew the industry in Thailand, setting up the first Ad Network in 2008
• Founder of Audience IQ, a data driven digital marketing agency
Jaipal (Jay) Khanijou
- Digital Trading Director of Audience IQ
- Professional in Digital Media Planning and Optimization
- Work with leading brand such as The Pizza Company, 1112 Delivery and Bumrungrad Hospital
Pundarik Hanyanant
• 9 years of experience in marketing role – all direct experience in brand management from FMCG industry
• Experienced working for multinational companies: Unilever, AB Food & Beverages and Ajinomoto
Jonah Kadish
• Worked as a Director of L&D, Customer Success Manager, Entrepreneur and Lecturer across Asia since 2005
• Holds an Executive MBA from INSEAD
• Leads all internal and external education and training across Asia for AppsFlyer
Class Schedule
Digital Marketing Starts from 21 March 2021
Day: Every Sunday
Time: 9:00 am – 4:00 pm
Location: Asoke Learning Center (Exchange Tower)
Tuition fee: 55,000 บาท
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Contact us:
Tel: 02 769 4045
