Stamford Executive Education Series “Digital Marketing Management” DMM Batch #7

A new line of short courses with a focus on developing learners with key digital marketing specialties. Digital Marketing Management consist of two options – Thai language and English language classes. Learners will experience the interactive learning, and develop, both overview and deep-diving, digital marketing skills along all modules.

Week 1

  • Overview of essential Digital Media Channels: Part 1 (Video and Social Channels)
  • Overview of essential Digital Media Channels: Part 2 (Messenger, Display Content and Search channels)
Week 2
  • The Evolution of Display Advertising and Ad Technology
  • Online Campaign Planning for Digital Media (Planning Process)
Week 3
  • Social Media Management
  • Online Influencer marketing
Week 4
  • Facebook: Learning the essentials of Media Trading on Facebook Business Manager
  • Google Search Deep Dive
Week 5
  • YouTube and Video Advertising Deep Dive
  • Line Advertising Deep dive
Week 6
  • Building a Customer Relationship Management Strategy in the Digital World
  • Developing Effective Customer Journeys that drive Ecommerce Results
Week 7
  • Google Analytics – Mastering the essentials of Google analytics
  • Digital Transformation in the age of the Individual Revolution
Week 8
  • Final Exam
  • Group Project Presentation

Why Stamford DMM:

  1. This course provides you with opportunities to connect with instructors, gurus and classmates from different industries!
  2. Student can choose between Thai and English classes.
  3.  Credits can be transferred to Stamford MBA (4 credits) if students complete the 8-week course and pass the Challenge Exam after the course completion.
  4.  Interactive and workshop learning style

Instructors and Guest Speakers

Russell Conrad

Head Instructor

•  Pioneered Digital Marketing in Thailand, setting up one of the first digital agencies in 2004
•  Grew the industry in Thailand, setting up the first Ad Network in 2008
•  Founder of Audience IQ, a data driven digital marketing agency

Jaipal (Jay) Khanijou

  • Digital Trading Director of Audience IQ
  • Professional in Digital Media Planning and Optimization
  • Work with leading brand such as The Pizza Company, 1112 Delivery and Bumrungrad Hospital 

Pundarik Hanyanant

• 9 years of experience in marketing role – all direct experience in brand management from FMCG industry
• Experienced working for multinational companies: Unilever, AB Food & Beverages and Ajinomoto

Jonah Kadish

•  Worked as a Director of L&D, Customer Success Manager, Entrepreneur and Lecturer across Asia since 2005
•  Holds an Executive MBA from INSEAD
•  Leads all internal and external education and training across Asia for AppsFlyer

Class Schedule
Digital Marketing Starts from 21 March 2021
Day: Every Sunday
Time: 9:00 am – 4:00 pm
Location: Asoke Learning Center (Exchange Tower)

Tuition fee: 55,000  บาท

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Contact us:

Tel: 02 769 4045

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