Stamford Executive Education Series DMM Batch #5
A new line of short courses with a focus on developing learners with key digital marketing specialties. Digital Marketing Management consist of two options – Thai language and English language classes. Learners will experience the interactive learning, and develop, both overview and deep-diving, digital marketing skills along all modules.
Digital Marketing Essentials
Providing a high-level overview of the key topics related to digital marketing
Week 1
- Overview of Essential Digital Media Channels
- The Evolution of Display Advertising and Ad Technology
Week 2
- Online Campaign Planning for Digital Media (Planning Process)
- Building a Customer Relationship Management Strategy Using Digital Channels
Week 3
- Developing Effective Customer Journeys that Drive Results
- Digital Media Optimization: Evaluating Digital Media Performance by Channel (introduction to Google Analytic & Facebook Insights)
Week 4
- Digital Transformation and Strategic Planning
- Final Exam & Group Presentation
Mastering Digital Marketing
Providing practical skills for operational execution of each discipline
Week 1
- Facebook and Instagram – Paid Media Deep Dive
- Social Media Management
Week 2
- Online Influencer Marketing
- YouTube and Video Advertising Deep Dive
Week 3
- Google Search (SEM and SEO) Deep Dive
- Google Analytics – Mastering the Essentials of Google Analytics
Week 4
- Line Advertising Deep Dive
- Final Exam & Group Presentation
*Credits can be transferred to Stamford MBA (4 credits) if students complete the 8-week course and pass the Challenge Exam after the course completion.
Why Stamford DMM:
- This course provides you with opportunities to connect with instructors, gurus and classmates from different industries!
- Student can choose between Thai and English classes.
- Credits can be transferred if you are interested to pursue a Stamford MBA degree. (Conditions apply.)
- Interactive and workshop learning style
Instructors and Guest Speakers
Russell Conrad
Head Instructor
• Pioneered Digital Marketing in Thailand, setting up one of the first digital agencies in 2004
• Grew the industry in Thailand, setting up the first Ad Network in 2008
• Founder of Audience IQ, a data driven digital marketing agency
Pundarik Hanyanant
• 9 years of experience in marketing role – all direct experience in brand management from FMCG industry
• Experienced working for multinational companies: Unilever, AB Food & Beverages and Ajinomoto
Jonah Kadish
• Worked as a Director of L&D, Customer Success Manager, Entrepreneur and Lecturer across Asia since 2005
• Holds an Executive MBA from INSEAD
• Leads all internal and external education and training across Asia for AppsFlyer
Tiwa York
- Head Coach and CEO of Kaidee
- Many years of experience in E-Commerce business
Luke Cassidy-Dorion
Online influencer
Course Details
May 31, 2020 – June 28, 2020 (Digital Marketing Essentials)
June 28, 2020 – July 26, 2020 (Mastering Digital Marketing)
Class Schedule
6 HOURS PER WEEK
(2 hours by live tutorial session on Sunday 2:00pm – 4:00pm and 4 hours by learning in Blackboard Collaborate System)
2 MODULES PER WEEK
Location
ONLINE COURSE (by Blackboard Collaborate System)
Fees
19,900 THB per course
Enjoy 0% interest installment plan with these below leading banks.
- Citibank 0% 3 months
- Bangkok Bank 0% 3 months
- Central the 1 Card 0% 3 months
- First Choice 0% 3 months
- Krungsri 0% 3 months
- KTC 0% 4 months
- SCB 0% 3 months
- Thanachart 0% 3 months
- UOB 0% 4 months
For more information
Please contact:
02 769 4045 LINE ID: sunontee_stiu
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