Stamford Executive Education Series DMM
A new line of short courses with a focus on developing learners with key digital marketing specialties. Digital Marketing Management consist of two options, Thai language and English language classes. Learners will experience the interactive learning, and develop, both overview and deep-diving, digital marketing skills along all modules.
Digital Marketing Overview
Providing a high-level overview of the key topics related to digital marketing
Modules
- Programmatic Advertising, the Evolution of Display Advertising and Ad Technology
- Mobile Advertising
- Online Campaign Planning for Digital Media (Planning Process)
- Building a Customer Relationship Management Strategy Using Digital Channels
- Developing Effective Customer Journeys that Drive Results
Digital Marketing Deep-Dive
Providing practical skills for operational execution of each discipline
Modules
- Facebook and Instagram – Paid Media Deep Dive
- YouTube and Video Advertising Deep Dive
- Google Search (SEM and SEO) Deep Dive
- Social Media Management
- Google Analytics – Mastering the essentials of Google analytics
- Digital Transformation and Strategic Planning
*Credits can be transferred to Stamford MBA (4 credits) if students pass the Challenge Exam after the course completion.
Why Stamford DMM:
- Don’t miss opportunities to connect with gurus and classmates from different industries!
- Student can choose between Thai and English classes.
- Credits can be transferred if you are interested to pursue a Stamford MBA degree. (Conditions apply.)
- Interactive learning style, result-based teaching method in small class size
Opportunity to connect with people from different industries in two events after the course ends
- Networking Event
- Certificate Award Ceremony
Instructors and Guest Speakers
Russell Conrad
Head Instructor
• Pioneered Digital Marketing in Thailand, setting up one of the first digital agencies in 2004
• Grew the industry in Thailand, setting up the first Ad Network in 2008
• Has founded a Programmatic Consulting Agency called Audience IQ
Pundarik Hanyanant
• 9 years of experience in marketing role – all direct experience in brand management from FMCG industry
• Experienced working for multinational companies: Unilever, AB Food & Beverages and Ajinomoto
Jonah Kadish
• Worked as a Director of L&D, Customer Success Manager, Entrepreneur and Lecturer across Asia since 2005
• Holds an Executive MBA from INSEAD
• Leads all internal and external education and training across Asia for AppsFlyer
Mutita Kimakhom
The CEO & co-founder of UserScientist, the only online experience design and optimization agency in Thailand with Human Factors International Certified Usability Analysts™ and Certified UXers from Nielsen Norman Group
Luke Cassidy
Online influencerTiwa York
- Head Coach and CEO of Kaidee
- Many years of experience in E-Commerce business
Course Details
Date: Sunday (Start from April 21, 2019) (8 week program)
Time:
9am to 4.30pm
(6 hours per week and two modules per week)
Location Asoke Campus Learning Center
Fees
61,500 THB (Special offer: THB 55,350)
Enjoy 0% interest installment plan with these below leading banks.
Citibank 0% 3 months
KBank 0% 2 months
For more information
Please contact:
Wanlapha (Au) 091 5452155 LINE ID: austamford
