Stamford Executive Education Series DMM Batch #5

A new line of short courses with a focus on developing learners with key digital marketing specialties. Digital Marketing Management consist of two options – Thai language and English language classes. Learners will experience the interactive learning, and develop, both overview and deep-diving, digital marketing skills along all modules.

Digital Marketing Essentials

Providing a high-level overview of the key topics related to digital marketing

Week 1

  • Overview of Essential Digital Media Channels
  • The Evolution of Display Advertising and Ad Technology

Week 2

  • Online Campaign Planning for Digital Media (Planning Process) 
  • Building a Customer Relationship Management Strategy Using Digital Channels

Week 3 

  • Developing Effective Customer Journeys that Drive Results
  • Digital Media Optimization: Evaluating Digital Media Performance by Channel (introduction to Google Analytic & Facebook Insights)

Week 4

  • Digital Transformation and Strategic Planning
  • Final Exam & Group Presentation

Mastering Digital Marketing

Providing practical skills for operational execution of each discipline

Week 1

  • Facebook and Instagram –  Paid Media Deep Dive
  • Social Media Management

 

Week 2

  • Online Influencer Marketing
  • YouTube  and Video Advertising Deep Dive

 

Week 3

  • Google Search (SEM and SEO) Deep Dive
  • Google Analytics – Mastering the Essentials of Google Analytics

 

Week 4

  • Line Advertising Deep Dive
  • Final Exam & Group Presentation

*Credits can be transferred to Stamford MBA (4 credits) if students complete the 8-week course and pass the Challenge Exam after the course completion.

Why Stamford DMM:

  1. This course provides you with opportunities to connect with instructors, gurus and classmates from different industries!
  2. Student can choose between Thai and English classes.
  3.  Credits can be transferred if you are interested to pursue a Stamford MBA degree. (Conditions apply.)
  4.  Interactive and workshop learning style

Instructors and Guest Speakers

Russell Conrad

Head Instructor

•  Pioneered Digital Marketing in Thailand, setting up one of the first digital agencies in 2004
•  Grew the industry in Thailand, setting up the first Ad Network in 2008
•  Founder of Audience IQ, a data driven digital marketing agency

Pundarik Hanyanant

• 9 years of experience in marketing role – all direct experience in brand management from FMCG industry
• Experienced working for multinational companies: Unilever, AB Food & Beverages and Ajinomoto

Jonah Kadish

•  Worked as a Director of L&D, Customer Success Manager, Entrepreneur and Lecturer across Asia since 2005
•  Holds an Executive MBA from INSEAD
•  Leads all internal and external education and training across Asia for AppsFlyer

Tiwa York

  • Head Coach and CEO of Kaidee
  • Many years of experience in E-Commerce business

Luke Cassidy-Dorion

Online influencer

Course Details

May 31, 2020 – June 28, 2020  (Digital Marketing Essentials)

June 28, 2020 – July 26, 2020 (Mastering Digital Marketing)

Class Schedule
6 HOURS PER WEEK

(2 hours by live tutorial session on Sunday 2:00pm – 4:00pm and 4 hours by learning in Blackboard Collaborate System)

2 MODULES PER WEEK

Location  

ONLINE COURSE (by Blackboard Collaborate System)

Fees
19,900 THB per course

Enjoy 0% interest installment plan with these below leading banks.

  • Citibank 0%    3 months
  • Bangkok Bank 0%       3 months
  • Central the 1 Card 0%     3 months
  • First Choice 0%       3 months
  • Krungsri 0%       3 months
  • KTC 0%       4 months
  • SCB 0%       3 months
  • Thanachart 0%       3 months
  • UOB 0%       4 months

For more information
Please contact:
02 769 4045  LINE ID: sunontee_stiu

 

Get Brochure

Request Information

Please register to have our comprehensive brochure emailed to you. Program overview, admissions, scholarship, student life and more.