Marketing - Stamford International University
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BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

March , July , November

July 2017

International Program

Bilingual Program


PROGRAM HIGHLIGHTS

Be successful as a marketer in any business! Studying marketing at STIU will enable you to master marketing strategies, data interpretation and integrated marketing communication planning. You will be job-ready in the highly in-demand marketing field.

 

Dual Award Program

Marketing students have the fantastic opportunity to study at two of the world’s most diverse and energetic cities, Stamford International University and Lubin School of Business at Pace University, New York. This is a 2+1.5 year program where students can gain 2 degrees on graduation. Along with the BBA in Marketing from Stamford International University, students can earn a 2nd BBA with a Global Marketing Concentration or an Advertising and Integrated Marketing Communication Concentration.

Students taking the International Pathway will study their first two years at STIU and then complete the rest of the program at Lubin School of Business at Pace University, New York. Students will receive two BBA in Marketing, one from STIU, and the other from Pace University.

Students taking the Domestic Pathway will get a BBA in Marketing from STIU, and a Pace Pathway Certificate.

Lubin-Pace

Pace University is accredited by the prestigious AACSB and is among the top ranked private universities in USA. Pace has campuses in New York City and Westchester County, where 13,000 students study. Stamford students who study at Pace can choose either campus.

Students studying at Pace can work on-campus during their course of studies and also opt for an Internship after they finish their studies. They may also choose to work full time for 1 year under the Optional Practical Training (OPT) program. Students may receive a scholarship if they fulfil all requirements.

 

Minors

At STIU, we offer three marketing minors:

  • Digital Marketing Management Minor

Digital Marketing is the “must-have-knowledge” of all successful businesses today. Courses like Social Media Marketing, Gamification and Big Data Management will prepare students to use high-level strategy and best practices to maximize online marketing, engagement and customer conversion. Students will have the opportunity to participate in special workshops to earn marketing certificates like Google Adwords and Analytics.

  • Retail Management Minor

Retail is making huge waves in Thailand and all over the world. Courses like Fashion and Luxury Marketing, Retail Merchandizing and Relationship Management and Negotiation will prepare students for big retailers like Central group, Mall group, Tesco Lotus and many more.

Stamford also co-branding and collaborate with L’Oreal in developing appropriate industry related academic activities relevant to the students’ academic program. This allows students to get hands-on experience of real world situations and graduate ‘work ready’ with the knowledge and skill-sets desired by employers.

  • Strategic Marketing Management Minor

An exciting blend of courses like Product Portfolio and Pricing Management, Innovations in Marketing, Strategic Marketing, prepares the students for success in the fast changing world of business. The Program prepares students to be able to apply strategy and innovation in the marketing and business decision making.

 

 

iacbe-accredited-member

  • Interpersonal and Communication Skills
  • Commercial Awareness
  • Critical Thinking
  • Creativity
  • Teamwork and Leadership
  • Data Gathering and Analysis
  • Networking
  • Listening
  • Collaboration
  • Emotion Analysis
  • Information Technology
  • Global Marketing Strategies
  • Digital Marketing Strategies
  • Integrated Marketing Communication Plans
  • Analyzing Customer Needs and Market Trends
  • Data Interpretation
  • Problem Solving
  • Decision Making
  • Multiple Project Management
  • Holistic Approach
  • Persuasion and Negotiation
CAREER OPPORTUNITIES
  • Brand Management
  • Market & Business Development
  • Marketing / Branding Consultancy
  • Sales and Marketing
  • Market Research Analysis
  • Public Relations
CURRICULUM STRUCTURE
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