Be a successful marketer in any business! Studying Marketing at Stamford will enable you to master marketing strategies, data interpretation and integrated marketing communication planning. You will be job-ready in the highly in-demand marketing field.
Dual Degree Option
• BBA – Marketing
Stamford has a collaboration with the Lubin School of Business at Pace University, New York. Students who opt for the international pathway option will study their first two years at Stamford and complete the rest of the program at the Lubin School of Business at Pace University. Students will receive two degrees on graduation. At the Lubin School of Business at Pace University, students can choose to study BBA with a concentration in either Global Marketing Management or Advertising and Integrated Marketing Communication.
Students studying at Pace can work on-campus during their course of studies and also opt for an internship after they finish their studies. They may also choose to work full-time for 1 year under the Optional Practical Training (OPT) program. Students may receive a scholarship if they fulfill all requirements.
- Digital Marketing Management
Digital Marketing is the “must-have-knowledge” of all successful businesses today. This field will prepare students to use high-level strategy and best practices in online marketing to maximize engagement, customer conversion, and improve the experience of consumers. Students will have the opportunity to participate in projects to explore various digital marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media marketing.
- Strategic Marketing Management
An exciting blend of marketing courses in this field will prepare the students for success in the fast changing world of business and to be able to apply strategy, innovation, and research in the marketing and business decision making. Students will develop critical thinking and analysis, and will gain exposure to industry related academic activities and acquire knowledge and skill-sets desired by local and international key employers from all industries. Students will also learn various new marketing trends to solve the marketing challenges of tomorrow.
You will learn and develop expertise in:
- Interpersonal and Communication Skills
- Commercial Awareness
- Critical Thinking
- Teamwork and Leadership
- Data Gathering and Analysis
- Emotion Analysis
- Information Technology
You will be able to master:
- Global Marketing Strategies
- Digital Marketing Strategies
- Integrated Marketing Communication Plans
- Analyzing Customer Needs and Market Trends
- Data Interpretation
- Problem Solving
- Decision Making
- Multiple Project Management
- Holistic Approach
- Persuasion and Negotiation
- Brand Management
- Market & Business Development
- Marketing / Branding Consultancy
- Sales and Marketing
- Market Research Analysis
- Public Relations