Digital and Strategic Marketing

Bachelor of Business Administration

Transform creativity, analytical thinking, and technological understanding into powerful marketing strategies that drive real business results.

Learn from an international faculty in a diverse global learning environment while developing expertise in digital and AI-driven marketing, analytics, branding, and strategic marketing. The program builds the ability to uncover consumer insights, position brands effectively, and design data-driven marketing campaigns that deliver measurable impact in today’s rapidly evolving digital marketplace.

Hands-on industry-based projects provide experience executing real campaigns in social media, content strategy, performance marketing, and growth planning. Big Data applications strengthen analytical capability, while an International Double Degree pathway and global internship opportunities expand professional exposure and career mobility.

Where Creativity Meets Data. Where Strategy Meets Action.

Program Information

Degree

Bachelor of Business Administration

Credits

160

Program Duration

3.5 years

Location

Rama 9 Campus

Language

English, Bilingual

Intakes

March, July, November

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International Double Degree Pathway

Launch a global marketing career with an international study pathway at the Lubin School of Business at Pace University in New York City.

Students complete their first two years at Stamford and finish the remainder of their studies at the Lubin School of Business, graduating with two internationally recognized degrees and valuable global experience.

At the Lubin School of Business, students may pursue a BBA with a concentration in Global Marketing Management or Advertising and Integrated Marketing Communication, gaining advanced knowledge in international branding, digital marketing, and integrated marketing strategy while studying in one of the world’s leading business and media capitals.

Career Pathways

Digital Marketing Manager
Social Media Strategist
Brand Manager / Brand Strategist
Marketing Data Analyst
Performance Marketing Specialist
Content Marketing Strategist
Growth Marketing Manager
Search Engine Optimization (SEO) Specialist
Marketing Automation Specialist
Customer Insights Analyst
Digital Advertising Specialist
E-Commerce Marketing Manager

Industry Linkages / Internship Opportunities

Connect with industry, work on real projects, and complete an internship that turns your knowledge into real-world experience, enabling students to secure internship placements in companies such as: