Digital and Strategic Marketing

Bachelor of Business Administration in Digital and Strategic Marketing program equips students with the ability to transform creativity and data into measurable business results. With a strong emphasis on branding, analytics, and AI-powered marketing tools, the curriculum develops strategic thinkers who understand consumer insight, market positioning, and campaign performance.

Students gain hands-on experience through industry-based projects, executing real campaigns in social media, content strategy, performance marketing, and growth planning. Big Data applications strengthen analytical capability, while international Double Degree pathways and global internship opportunities expand professional exposure and career mobility.

Graduates build strong portfolios and practical expertise, preparing for careers as digital marketers, brand strategists, growth specialists, marketing analysts, and campaign planners across e-commerce, FMCG, technology, media, advertising, and startup industries.